Real Talk, Real Voices
Our podcast dives deeper into the stories, setbacks, and strategies behind this movement. Hear from people rebuilding their lives, one honest conversation at a time.
Listen to EpisodesThe Reset Room
-A space to recharge and refocus. From workouts and recipes to meditation and mindset tips, this blog is here to help you build better habits and feel your best.
Blog posts
Nutrition & Hydration: Fuel Up for Success
A clean plate. Lean protein. Fresh vegetables. A tall glass of water. It might not look like much — but it’s everything your body and brain need to perform. If your body is the engine, food is the ...
Read more
Movement & Physical Activity: Sweat, Strength, and Mental Clarity
A man grinds through one more rep in a raw, concrete corner of the city — no machines, no excuses. Just effort. When it comes to resetting your life, motion is the potion. Daily movement isn’t just...
Read more
Meditation & Mental Reset: Quiet the Noise, Reclaim Your Mind
Imagine stepping out of the noise, just for a moment. A man sits still, eyes closed, breathing slow. No phone, no distractions — just silence. This isn’t about finding peace in a monastery. It’s ab...
Read more
Skill Building & Habit Stacking: Building Discipline One Step at a Time
Picture this: an empty daily checklist staring back at you. It’s not a failure — it’s a launch pad. That blank space isn’t just waiting for perfection. It’s waiting for small wins to start stacking...
Read more
Daily Reading & Writing – Reset and Rewire Your Mind Daily
A man sits with a book in his hands, surrounded by quiet stacks of knowledge. He’s not just passing the time — he’s laying bricks for a sharper, more resilient mind. Daily reading and writing might...
Read more
Steel in the Storm: How Stoicism Builds Mental Armor
Life doesn’t ask if you’re ready — it just happens. Pain, loss, setbacks, betrayal…These aren’t ifs — they’re whens. The question isn’t, “Will you suffer?”It’s, “Will you be ready?” Stoicism, the p...
Read moreNeed a Great read?
Explore the books that built The B.A.D. Project—real reads, no fluff.
Book Recommendations
Why We Exist
This brand was built by people who’ve been through it. We’re here to help others climb out of dark places through art, movement, and real connection. If we can make someone feel less alone—or strong enough to keep going—then we’ve done our job.
Artist Driven
Every design comes from real dirt-under-the-nails creators. These aren’t just graphics—they’re reflections of lived struggle. Our artists fight their own mental and physical battles and turn all of it into honest, expressive work you can wear.
Comfort First
All our gear has to pass the wear test—if it’s not comfortable enough for us to live in, we don’t sell it. Got something in mind? Reach out. We’re always available for input and ideas on what our community would like. See the Contact Us page.
Small Batch Ethics
We make things in tight, intentional runs to keep our gear out of landfills. Our apparel is made in-house, not farmed out to some faceless factory. Thank you for giving us the time to provide you with a quality product.
Our Sponsors
Construction Coffee Co.
Ninth Ball Legacy
You Could Be Here