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The B.A.D. Project
Shop The Collections
New Arrivals
Latest From B.A.D. Ready To Wear.
Soft Feel
Clean Graphics
Custom Patches
Printed Here
New Merch. Same Standard.
New Arrivals
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Gold Skull Hoodie
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By The Sea Tank
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Gold Skull Tank
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Blade State Tee
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Snake Bite Tee
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You Vs You Tee
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Moto Tee White
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Wheels Ain’t Touching Tee
View PieceDesigned By B.A.D. Pressed With Care.
View CollectionAccessories
The Small Stuff. Still B.A.D.
New Accessories
Add The Extras
Die-cut stickers, flags, bracelets, bottles, and everyday extras designed to fit the rest of the B.A.D. collection.
Giftable
Useful
Clean
Meaningful
Butterfly Insulated Tumbler Newest Accessory
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Our Mission
Built For The Next Right Action.
B.A.D. stands for Best Action Is Distraction — using action to break the moment before the moment breaks you.
This project is built around movement, daily structure, honest conversation, and community. The goal is not to pretend life is easy. The goal is to give people a place to start when they feel stuck, heavy, angry, anxious, or lost.
The B.A.D. Project
Action First
Action First
Change Follows
MoveChange The State
ResetBuild The Day
TalkBreak The Silence
ContinueKeep Going
Start With Structure
View The How-To Page
The B.A.D. Operation
A simple daily reset built around movement, discipline, water, reading, skill building, meditation, and showing up one task at a time.
Weather the Storm Hat Newest Hat
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Hat Collection
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Keep Going Green Mesh Snapback
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BAD Gift Card
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Soaring Mesh Snapback
Sold Out
Copper Flat Bill Dark Camo Mesh Snapback
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Copper Butterfly Mesh Snapback
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Don't Live in The Rearview Mesh Snapback
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Topography Camo Mesh Snapback
View HatCustom Patch Hats. Ready To Wear.
Shop Hats NowKeep Going Collection
Keep Going. Carry It Daily.
Stick It Anywhere.
Share it with us on social media.
Extra With Your Order
More Than The Piece.
One free sticker
Added with any Keep Going item
Small bonus. Same message.
Made to go wherever you do.
The BAD Project: Starter Pack
Newest Item
Message
Built as a reminder to keep moving forward.
After It Lands
Stick it, post it, and tag us.
Camo Collection
Camo Never Quits
Hats, tees, hoodies, and extras.
Point Forward Hoodie
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Camo “Keep Going” Hat
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Dark Wing Hoodie
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Copper Butterfly Mesh Snapback
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Point Forward Patch Hoodie
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Topography Camo Mesh Snapback
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Copper Flat Bill Dark Camo Mesh Snapback
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Soaring Mesh Snapback
Sold Out
Camo “Keep Going Smiley” Hat
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Never Out Of The Fight Hat
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Weather the Storm Hat
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Snake Bite Hoodie
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Starter Pack
Start With The Essentials.
The B.A.D. Project Starter Pack is the easiest way to jump in — one product built to introduce the gear, the message, and the daily reminder to keep moving.
Product Feature
The BAD Project: Starter Pack
Starting At
$60.00
Most Ordered
Best Sellers.
Top Pick
Customer Favorites
Ranked from the Best Sellers collection
02
Point Forward Hoodie
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03
Butterfly Insulated Tumbler
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04
Seeking Asylum Hoodie
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05
Snake Bite Sticker
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06
Camo “Keep Going Smiley” Hat
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Why We Exist
The B.A.D. Project was built from real life, not a marketing idea. We know what it feels like to be stuck in your head and trying to find a way forward. This brand exists to remind people that one action can break the cycle. Movement, art, conversation, and community can help someone keep going when they need it most.
Artist Driven
Our designs are not just graphics thrown on a shirt. They come from people, stories, hard seasons, and the work it takes to grow through them. Every drop is meant to carry meaning. If you wear it, it should feel like part of something bigger than clothing.
Comfort First
We want our gear to be something you actually reach for. If it does not feel good enough to wear all day, we do not want to put it out. We care about the fit, the feel, and the little details because this is not just merch to us. It represents the movement.
Small Batch Ethics
We release products in smaller, intentional runs instead of flooding the world with stuff that has no purpose. Each drop is part of the story, and when it is gone, that chapter closes. We would rather take our time and make something with meaning than rush out more for the sake of more.