A Working Team Growing Through Life.
We’re the people behind The B.A.D. Project — a working team of regular people trying to grow, serve, and pass that growth on to others.
In a world that feels like it keeps telling everyone to only worry about themselves, we are trying to break that cycle. We believe helping other people matters just as much as helping ourselves.
We are speaking out on mental health, showing up through the hard days, and learning how one small step every day can lead to a better life. We do not have it all figured out. We are building the system, living it, testing it, and sharing it as we go.
The B.A.D. Butterfly
What It Stands For
Our logo carries the heart of the mission. It is a reminder that change starts with honesty, and growth usually begins when we stop pretending everything is fine.
Built From Real Stories
The B.A.D. Project was not built from perfect people. It was built by people who know what it feels like to get knocked down, rebuild, and keep moving forward.
Over the years, I’ve come to understand the importance of efficiency, not just in work but in life. I’m always on the lookout for systems that make things operate more effectively. Yet, life is far from a smooth road. I’ve faced significant losses and challenges, including personal battles with addiction, mental health and more.
Beginning the battle into darkness was a turning point for me, and in the struggle to overcome it, the idea for B.A.D. was born — a testament to the resilience of the human spirit.
Helping others is at the core of who I am. Whether it’s through direct action or creating spaces where people can find solace, support, and healthy distraction, I am here to make a difference.
My life experiences have given me a deep sense of perspective, and I’m eager to share my stories where we can grow together and learn from one another’s journeys.
Through it all, I hold onto the belief that change is never a bad thing — it’s an opportunity for growth and new beginnings. “There's nothing like tomorrow; it's almost as good as right now.”
Through my own pain and challenges, I have searched for a deeper understanding of myself, life, and the meaning behind our struggles.
I know the stress and pain that life inevitably brings, but I’ve also learned to appreciate the growth and sense of accomplishment that come from facing hardships.
Finding my way through these moments has been a journey. The books I’ve read, the training and coaching I’ve sought, and the people I’ve leaned on have all helped me grow into the person I am today.
Far from perfect, I am still challenged and still make mistakes, but my mindset has changed. I look forward to the growth that comes through each challenge.
My goal is to help others find their own path. In my darkest moments, it was the support of friends, therapists, books, and new opportunities that helped me move forward. “Eventually, we all have to accept full and total responsibility for our actions, everything we have done, and everything we have not done.”
I wrestled with self-worth, doubting if I was deserving of love, both from myself and others.
But through physical challenges, I discovered that my mindset grew stronger. This gave me purpose — a sense of achievement.
However, life took me down a darker path. I turned to substance abuse as an escape, using it to numb my problems. I lost good friends, and my own thoughts drifted closer to destruction with each passing day.
I knew I had to make a change. I needed to. In my journey toward better mental health, I discovered a passion for helping others — encouraging and uplifting those who, like me, felt lost.
We all face mental and physical struggles. For me, fitness became an outlet, along with seeking professional guidance to maintain a healthy mindset. Growth comes from taking responsibility, pushing forward, and showing up for yourself every day.
I’m a father first, and everything I do is rooted in making a better life for my kids. I’ve worked in construction and landscaping, and tried just about everything else.
But I’ve found strength in the kind of pain that either breaks you or builds you. I chose to let it build me.
I’ve learned that growth doesn’t come from comfort — it comes from being pushed to your limit and deciding to keep going anyway.
That’s what The B.A.D. Project is about at its core — finding purpose through pain and learning how to turn struggle into something powerful.
I’m not here to pretend I have all the answers. I’m here to show what it looks like to keep showing up, even when life puts every obstacle in the way.
Dig Deeper. Build Harder.
Ready to start your own reset? The B.A.D. Operation is our full challenge system built around action, discipline, discomfort, and getting your life moving again.
Need the gear to back the grind? Shop the store for apparel and tools built around distraction-based wellness, movement, and the mindset to keep going.
From First Sketch to Final Touch
We run this ourselves. From the ideas and artwork to the production, packing, and shipping, the people behind The B.A.D. Project are the same people building the drops, recording the podcast, and pushing the mission forward.
You’ll see us on the podcast too, talking through the stories, lessons, mistakes, and moments that are shaping all of this. Some of it is heavy. Some of it is funny. All of it is real.
Visit the Podcastsupport the mission
