Featured product
A Practical Gift for Real Change
This gift card can be used toward anything on The B.A.D. Project site — apparel, programs, or resources designed to help people reset their direction and build better habits.
Whether it’s for someone just starting their journey or already deep into the work, this card gives them access to tools that matter.
Details:
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Works sitewide — apparel, downloads, Operation materials
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No expiration
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Delivered digitally
Gift Cards
Why We Exist
This brand was built by people who’ve been through it. We’re here to help others climb out of dark places through art, movement, and real connection. If we can make someone feel less alone—or strong enough to keep going—then we’ve done our job.
Artist Driven
Every design comes from real dirt-under-the-nails creators. These aren’t just graphics—they’re reflections of lived struggle. Our artists fight their own mental and physical battles and turn all of it into honest, expressive work you can wear.
Comfort First
All our gear has to pass the wear test—if it’s not comfortable enough for us to live in, we don’t sell it. Got something in mind? Reach out. We’re always available for input and ideas on what our community would like. See the Contact Us page.
Small Batch Ethics
We make things in tight, intentional runs to keep our gear out of landfills. Our apparel is made in-house, not farmed out to some faceless factory. Thank you for giving us the time to provide you with a quality product.
Our Sponsors
Construction Coffee Co.
Ninth Ball Legacy
You Could Be Here