B.A.D. stands forThe Best Action is Distraction. We promote healthy distractions — small, meaningful activities that help people manage mental health, build better habits, and create a stronger daily life. Our mission is to support movement, creativity, connection, and growth through action.

It means that small, intentional actions — positive distractions — can change the course of someone’s mental health. Instead of being overwhelmed by problems, we encourage people to engage with movement, creativity, community, and new experiences.

We don’t mean mindless scrolling or avoidance. We mean positive actions that create energy, connection, and purpose — like climbing a rock wall, taking a class, going kayaking, building something, or trying a new skill. It's about creating real momentum in real life.

Anyone looking to improve their mental health, habits, or overall life experience. Whether you're overcoming hardship, building better routines, or just looking for a fresh start, BAD is here to encourage you with real-world solutions.

You can join our community challenges, attend events, partner as a local business, become an affiliate, shop our merch, or simply spread the word. Or even donate. Every small action matters.

Not at this time. But we will have a nonprofit branch in the future. We operate as a mission-driven brand, reinvesting into programs, partnerships, events, and outreach designed to create impact.

Short answer is Yes! And we donate to the mission ourselves. But we do ask that you visit our Donation page and read through it thoroughly so you know exactly where your funds are going to.

Yes. One of our long-term goals is to build BAD activity facilities — physical spaces where people can come to find movement, energy, and connection, including gyms, creative spaces, workshops, and outdoor programs.

The B.A.D. Project = The Initiative
It’s the movement, the mission, the umbrella over everything we're building.

It includes:

• All events (races, pop-up booths, local meetups, facility openings)
• All collaborations (gyms, outdoor rentals, local businesses)
• All future facilities (BAD spaces: gyms, activity centers, retreat-style buildings, etc.)
• All mental health outreach efforts
• The community support network you’re growing

To create accessible, real-world tools for improving mental health, building resilience, and living more fully — one small action at a time

No. We believe in all kinds of positive distractions: fitness, outdoor adventure, art classes, workshops, games, volunteer projects, and more. Anything that encourages real-life connection and action fits within BAD’s mission.

BAD events range from local pop-up booths at races and art fairs, to community meetups, sponsored athletic events, and eventually full retreats or facility-based experiences. Every event is designed to promote movement, mental reset, and new experiences.

Check our Events Page to see the calendar of upcoming pop-ups, community events, and sponsored meetups.

It depends!

• Some events are open attendance — just show up.
• Others, especially partner events like obstacle races or private workshops, require advance signup. Details will always be listed clearly on each event’s page.

Many BAD-hosted events are free. Partner events or rental experiences may have normal costs, but BAD members often receive special discounts or promotions through our partners.

We work with businesses that offer action-based, movement-driven, or creativity-driven experiences. Examples include:

• Gyms and fitness centers
• Kayak rental shops
• Climbing gyms
• Sporting goods stores
• Outdoor experience companies
• Art studios
• Mindful movement or therapy spaces
• And so many more!

Apply through our Community Partner Sign-Up Form.

Email it to us at info@thebadproject.com with the subject line (New collaboration)

We welcome businesses that align with BAD’s mission to encourage healthy distractions, positive activity, and mental reset opportunities.

As a BAD partner, you’ll:

• Be featured on our Local Distractions Directory
• Receive exposure at BAD events and through our marketing
• Access a growing community of action-driven individuals
• Align your brand with a mission that’s changing lives
• (Optionally) join as a Lifetime Affiliate for permanent directory placement and resource listings

No. Partnership with BAD is free for now. We believe accessibility builds better communities — all we ask is that you display a BAD sticker or flyer, and provide a positive experience for BAD supporters.

It’s BAD’s curated list of partner businesses offering activities, rentals, classes, and experiences that support healthy mental distractions. Think of it like your new go-to map for "Things to Do That Actually Make You Feel Alive."

Businesses apply through our collaboration form and are reviewed for alignment with BAD’s mission. Once approved, they’re added to our Local Distractions Directory under their city and category.

Some promotions are seasonal (lasting 1–2 months). Others are year-round, especially for Lifetime Affiliate businesses. Each listing clearly states whether the promo is temporary or ongoing.

Each listing in the directory will include:

• Instructions for using a BAD promo code
• A direct link to the partner’s booking or website page
• Expiration details if applicable

Absolutely! Email us info@thebadproject.com Subject line (Partner Suggestion) with the business name and why you think they’d be a great fit. We’re always looking for new ways to help people move, connect, and grow.

The B.A.D. Operation is our structured program to help you build better habits through a series of daily healthy distractions. It includes milestone rewards at Day 30, 90, and 130, guiding you toward better days through consistent action.

As you complete each phase (Spark Tier - 30 days, Fuel Tier - 90 days, Fire Tier - 130 days), you unlock access to exclusive challenge coins, BAD merch (like tees, hoodies, hats), and other community rewards. Verification is based on honesty, community check-ins, and (coming soon) a digital app

Visit The B.A.D. Operation Page to learn more, download starter guides, and enroll in upcoming challenges.

Visit How to (The B.A.D. Operation) Page to learn more about how to do all the activities and start your Operation.

No. The program itself is free. You can optionally purchase the BAD journal package, merch or donate to support the project if you choose.

No. Sharing is encouraged but not required. Your journey is personal — we just provide the tools.

See our Shipping policy here

See our Refunds/Returns here

All size guides live on our Size Charts Page, broken down by product type (T-Shirts, Hoodies, Hats, etc.).

Yes — most of our hats are "One Size Fits Most" with snapback or adjustable strap options.

Specific fit details are always listed in each product description.

Larger hats will be labeled as such.

Follow us on Instagram @thebadproject and sign up for our email list to get first access. Drops often sell out fast.

It just depends. Limited drops are meant to stay limited. If an item becomes a community favorite, wemightbring back a version of it. feel free to email us at info@thebadproject.com Subject line (Restock)