The Philosophy...
The Movement...
The Structure...
The Best Action Is Distraction.
It’s more than a name, it’s the mindset that keeps this whole thing alive. A life without a philosophy ends in disaster. Positive Distraction through Action is that philosophy. It's how we fight back, stay grounded, and keep moving forward.
The B.A.D. Project is our movement. It’s our podcast, events, team, and our mission. It’s a lifestyle built around getting people out of their own heads, and out of their own way. We’re here to help others destroy poor mental health by replacing it with momentum, meaning, and something real to love.
And then there’s The B.A.D. Operation. Our structured, habit-driven program for those people ready to go all in. It’s not about perfection. It’s about action. Daily steps. Real change. A complete reset, built around the life you want to live.
support the mission
Forced to Act
We’ve lost people. Too many.
People who didn’t have an outlet. People who only had negativity, silence, and stigma to fall back on. People who thought speaking up would make them weak.
The dark days found them. And they didn’t think they were allowed to say anything.
That’s what this is about. That’s why we became this.
Depression, anxiety, suicide, and shame are stealing people we love — people like us — every day. And we’re not okay with that.
We built The B.A.D. Project to say what most people won’t:
It’s not weakness to struggle. It’s death to stay silent.
We don’t want to lose anyone else.
Not to quiet suffering. Not to stigma.
Not to the idea that they are alone in it.
This is our way of fighting back — so others don’t have to fall.
Action
Action Is Everything. When you fall in a hole, you dig. When you are attacked, you react. When life hits hard, you don’t just stand there, you act. Mental health is no different. To get better, we have to ACT. That’s it. No magical answer. Just action.
We Need You
Silence Is the Real Danger. Society tells us to "shut up" or "stay quiet", and not talk about what’s wrong. That makes people think they’re weak for struggling, but the truth is, we all do. Everyone has bad days. What matters is what you do with them. In the same way that we talk about healthy eating and fitness, we need to talk about mental strength and how to build it.
Don’t Wait to Be Fixed. Start Moving. Admitting something is off is the first win. That’s where momentum comes from. Sometimes all it takes is a conversation, a workout, a journal entry, a walk. But you’ve got to do something. Sitting still won’t save you, and waiting for someone else to fix it only leaves you behind.
Walking Conversation
Become a voice through our gear.
Each piece is designed by artists who’ve lived through the chaos and come out swinging. Shirts, wallets, bracelets, hoodies and more, marked with the B.A.D. butterfly: half Monarch for change, half skull for vulnerability. One side shows where you’re headed. The other shows where you’ve been.
We don’t stop at one line.
We’re constantly building new drops, new styles, new gear that fits together and tells a bigger story. Themed lines that reflect the fight. Limited runs that fuel our mission. Every sale helps us grow this thing, and helps get us closer to our long-term goal: real-life events, funded programs, and a future where mental health doesn’t stay in the dark.
More than products.
It’s momentum. It’s a message.
It’s how we turn pain into purpose!
We're not going anywhere
This Is Bigger Than T-Shirts and Stickers.
Everything we sell fuels something bigger.
We’re building toward real-world change: workshops, funded programs, traveling events, and full-scale retreats where people can reconnect with themselves, through distraction, movement, and purpose.
The Endgame?
A community of our own.
Facilities utilizing the landscapes on this earth to connect back to reality. Somewhere people can train, talk, learn, and live, even if just for a few days.
Some will pay to attend. Others will come through scholarship and donor support.
Nobody gets left behind.
We don’t just want to speak on mental health.
We want to build facilities and programs where it’s fought for and won, together as a team.
Dig Yourself Out
Ready to start your own transformation? The B.A.D. Operation is our full challenge system — built to break bad habits and forge better ones. Sweat, discipline, and discomfort included.
Want the gear that backs the grind? Check out our store for apparel, and tools made for distraction-based wellness and built to last.
Need to Reach Us?
Not sure where to send your message? Whether it’s support, collabs, or just need to yell something at us — our contact page has the directions to get your message to the right place, no guesswork needed.
Contact UsExplore the Reset Room
Want to dig deeper into the stuff that shapes us? Check out the Reset Room for our favorite books, quotes, new research, and gritty blog posts written by the crew. It's where we drop the real insight — raw, useful, and always evolving.
Visit the Reset Room
Our Sponsors
