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The B.A.D. Download Page

Whether you're just getting started, hitting a milestone, or checking your gear fit—this is your HQ. All Operation guides, tier forms, sizing charts, reciepes, workouts, techniques, and reference files live here.

B.A.D. Operation Guide

This is the full program. Inside, you’ll find all the instructions, structure, and steps to start your Operation.

Need help? Visit the How-To Page →

Email Us to Unlock Tier Access

When you complete a tier, send us an email at info@thebadproject.com
Use the subject line: The B.A.D Operation and then in the description say which you've ccompleted:
“Spark Tier,” “Fuel Tier,” or “Fire Tier”
We'll reply with what you’ve earned and how to claim it. You can also preview the form below.

Spark Tier

This milestone means you’ve stuck with it for 30 days. That spark is what starts it all. We want to hear about it.

View Spark Form

Fuel Tier

90 days deep. You’ve gone from spark to steady burn. Shoot us an email so we can send what’s earned.

View Fuel Form

Fire Tier

130 days strong. You're not chasing the fire—you are the fire now. Email us to claim your legacy.

View Fire Form

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Why We Exist

This brand was built by people who’ve been through it. We’re here to help others climb out of dark places through art, movement, and real connection. If we can make someone feel less alone—or strong enough to keep going—then we’ve done our job.

Artist Driven

Every design comes from real dirt-under-the-nails creators. These aren’t just graphics—they’re reflections of lived struggle. Our artists fight their own mental and physical battles and turn all of it into honest, expressive work you can wear.

Comfort First

All our gear has to pass the wear test—if it’s not comfortable enough for us to live in, we don’t sell it. Got something in mind? Reach out. We’re always available for input and ideas on what our community would like. See the Contact Us page.

Small Batch Ethics

We make things in tight, intentional runs to keep our gear out of landfills. Our apparel is made in-house, not farmed out to some faceless factory. Thank you for giving us the time to provide you with a quality product.

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The B.A.D. Download Page

B.A.D. Operation Guide