Our Mission
We’re not just building a brand—we’re building a movement. Meet the team behind The B.A.D. Project and see why we’re all in on this mission to make distraction a tool for growth.
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Collaborate
We’re stronger together. Partner with The B.A.D. Project to bring meaningful change to your community or platform.
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Every donation keeps us in the fight. You're not just giving money—you're fueling momentum and saving lives.
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We're building something bigger than ourselves. Retreats, resources, real-world tools to rewrite the story.
See the Vision
The B.A.D. Butterfly
OUR BRAND
One half of our logo is a Monarch butterfly, which is a universal symbol marking those affected by mental illness. In some cultures, the Monarch butterfly, if seen, is said to be a sign to make a change in one’s life.
The other half of our logo features a human skull, which, to us, represents vulnerability—being bared down to our bones, our minds left open and fragile.
The B.A.D. Operation
This is a one step at a time challenge. The B.A.D. Operation is real work—with real payoff. Mental health, physical discipline, and personal ownership, all built into a structure you can actually finish.
Mental Reset
Learn to quiet the chaos, build focus, and rewire your head through daily practices of mindfulness, journaling, and control. No fluff—just truth.
Physical Grit
Push your limits every day. Walk, lift, stretch, move. Pain is part of the process. And discipline is the only shortcut worth trusting.
Personal Integrity
Stack your habits, stay consistent, and build a track record. Track your days like they matter—because they do. You’re not just doing a program. You’re becoming someone else.
Discover new tools
Inside the Reset Room
Health & Headspace
Tips, reflections, and guides on mental clarity, habit-building, daily movement, and clean eating routines to reset your momentum.
Books & Philosophy
Recommended reads, philosophical deep-dives, and quick-hit ideas that help shift perspective and grow resilience.
Weekly B.A.D. Dispatch
Afterthoughts from our podcast, mini blogs, personal stories, and whatever comes through the fire. Tune in anytime for updates.
Limited Art Lines
Our limited art lines aren’t random — they’re chapters in the same story. Each drop builds on the last, shaped by struggle, sharpened by growth, and stitched with meaning. When it’s gone, it’s gone. But the vision keeps moving.
Matching gear
Each limited art line comes with its own gear — tees, hoodies, and hats built to match the vision. These aren’t random designs. They connect.
Tools for your journey
Add accessories to complete the look and support the mission. Everything ties together. And if the response hits hard enough, we just might bring it back or make it permanent. You decide what stays.
Hats for your collection
Cover your chaos. Our hats aren’t just merchandise to us — they’re built to carry a message and keep you and other moving on your right path. Durable, clean, and worn by people doing the work.
Stay In Touch
The B.A.D. Dispatch
Weekly hits of insight, updates, and action—straight from the team behind The B.A.D. Project.
- Behind-the-scenes of our latest drops
- Blog highlights from the Reset Room
- Podcast afterthoughts
- Early access to limited merch
- Mental health & habit hacks
The B.A.D. Operation Journal – Custom Edition
This isn’t just a notebook — it’s your personal mission log.
Created for those committed to The B.A.D. Operation, this hardcover journal gives you space to track progress, reset habits, and document the real work. Whether it’s your first run or a full-on lifestyle change, this book is made to carry your story.
Includes:
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A fine-line Micron pen (as supplies last)
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Custom engraving up to 50 characters
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Clean one-line engraving for up to 30 characters
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Longer messages are stacked and centered
Perfect for names, mantras, or gifting someone their next chapter.
Finished in bold ruby red or bright brown leather, with the official butterfly + skull emblem — a symbol of change through discomfort.
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