Let’s Build Something That Means Something
We’re not here to slap logos on tees and call it a day. At The B.A.D. Project, our gear stands for something bigger: movement, connection, and showing up when it’s hard. If you’ve got a brand, a message, or a mission that aligns with ours, we want to link up.
Custom T-shirts, hoodies, hats, or gear with your logo + B.A.D. messaging
Joint campaign or collection drops
Any proceeds you request donated to sponsor events, resources, or support programs
Art That Speaks From the Struggle
We’re inviting artists of all backgrounds to help tell real mental health stories—through your lens.
Whether it's paint, photography, sculpture, music, digital, or something wild we haven’t even thought of—we want your art to turn perseverance into presence.
If you've survived something, seen something, or felt something worth expressing, let's bring it to life. We'll showcase it, support it, and help it move people forward.
Because this isn’t just about selling merchandise—it’s about momentum. Every time someone wears your collab, they carry the mission forward.
Build community through shared purpose
Align with a movement rooted in authenticity
Support life-saving distractions that make a real difference
Design Process Led Together
Who we Collab with
Brands that want purpose
Creators, artists, and wellness professionals
Local businesses with active communities
Mental health advocates
Let’s Make It Real
Bring the story, the sketch, the song, the spark. We’ll help turn it into movement.
Whether it’s a limited-run merch drop, a story turned into a mural, or a movement that needs a louder voice—B.A.D. exists to build something real out of the mess.
We’re not perfect, polished, or corporate. We’re raw, and we really care. If that sounds like you, don’t wait.
Let’s start something that matters.
Use Subject Line "New Collaboration"
Send us a message
Why We Exist
This brand was built by people who’ve been through it. We’re here to help others climb out of dark places through art, movement, and real connection. If we can make someone feel less alone—or strong enough to keep going—then we’ve done our job.
Artist Driven
Every design comes from real dirt-under-the-nails creators. These aren’t just graphics—they’re reflections of lived struggle. Our artists fight their own mental and physical battles and turn all of it into honest, expressive work you can wear.
Comfort First
All our gear has to pass the wear test—if it’s not comfortable enough for us to live in, we don’t sell it. Got something in mind? Reach out. We’re always available for input and ideas on what our community would like. See the Contact Us page.
Small Batch Ethics
We make things in tight, intentional runs to keep our gear out of landfills. Our apparel is made in-house, not farmed out to some faceless factory. Thank you for giving us the time to provide you with a quality product.
Our Sponsors
Construction Coffee Co.
Ninth Ball Legacy
You Could Be Here