Why We Exist
More people than ever are battling anxiety, depression, burnout—and losing. Suicide rates are rising. Motivation is disappearing. For many, simply getting out of bed feels impossible. We created The B.A.D. Project because we’ve seen what happens when people are left to fight alone.
What We Do
The B.A.D. Operation
A structured mental and physical reset challenge. No app. No tracking. Just discipline, action, and change.
Learn MoreEvents & Pop-Ups
We hit the road with our message, showing up at art fairs, farmer's markets, and community spaces to connect in person. Bigger B.A.D.-only events are coming.
View EventsThe Distraction Directory
We partner with gyms, climbing walls, art collectives, and more to help people reconnect through healthy distractions that move the body or mind.
ExploreThe Podcast
Real conversations. Raw stories. No sugarcoating. We talk about growth, failure, rebuilding, and mental health without the filter.
Listen NowExclusive Merch & Gear
Not just clothing—symbols. Earned through the tiers. Worn with pride by people who’ve done the work and lived the mission.
Shop NowThe B.A.D. Project exists to help people fight back against the noise, the numbness, and the downward spiral. We believe that action—no matter how small—can be a lifeline. Through movement, art, conversation, and community, we’re creating real-world ways to reconnect, reset, and rise up together.
Empowerment
We encourage people to take back control of their day—one walk, one workout, or one creative project at a time.
Support
No one should face their struggles alone. Our mission is to build a network of real humans showing up for each other with honesty and heart.
Purpose
From pop-ups to podcasts, everything we do is aimed at helping people find a reason to keep going—and a way to contribute.
People Helping People
The B.A.D. Project isn’t about perfect routines or one-size-fits-all solutions. It’s a living, breathing effort made up of real people who’ve decided to show up—for themselves, and for each other.
Whether it’s through shared stories, meetups, or showing someone the first step out of a dark place—this is about building something bigger than yourself.
Our future vision includes B.A.D. facilities, retreats, scholarship opportunities, and real volunteer efforts in communities that need it most.
This is more than a project. This is a movement—and you’re part of it.
Future First VisionsBuilt From Rock Bottom
We didn’t create The B.A.D. Project as some polished wellness brand. We built it because we needed it too.
We’ve been through the dark nights, the setbacks, the spirals. We know what it’s like to feel lost—and we also know the power of taking just one step forward.
This isn’t about being perfect. It’s about choosing to fight back. If you’re in the thick of it, you’re not alone—and you don’t have to figure it all out today. We’re just glad you’re here.
Meet the TeamEvents Coming Soon
We’re working hard behind the scenes to build something incredible. Check back soon to see what we’re planning — because once these events launch, you’ll want in.
In the meantime, visit our store to support the mission or start your own B.A.D. Operation today.
Our Sponsors
