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THE BEST ACTION IS DISTRACTION
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Get exclusive updates on new drops, podcast episodes, and community events. Subscribers also receive giveaways, early access to limited merch, and quick reminders to keep going.
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Yellow hoodie with 'A Reminder to Keep Going' text on a skateboard
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Yellow hoodie with 'A Reminder to Keep Going' text on a white background
Beige hoodie with 'A Reminder to Keep Going' text on a white background
White hoodie with 'A Reminder to Keep Going' text on a white background
The BAD Project

Keep Going Hoodie

Sale price$50.00

Keep Going Hoodie


Built for the days when life tries to knock you down and you need that extra reminder to push through. The Keep Going Hoodie is more than just comfort—it’s a daily mantra stitched into your fit. Heavy enough to handle crisp mornings, soft enough for late-night resets, and bold enough to carry a message that matters.


Spacious front pocket to stash your journal, headphones, or whatever helps you keep moving


Every hoodie comes with our signature “Keep Going” reminder—because no matter the storm, you’re not done yet.

So this is your reminder: Be thankful for the small things. Be honest, be bold, and keep going down the path toward bettering yourself and the world around you.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Hoodie Sizing Chart 2

Color shades may vary slightly.

Color:Gold
Size:
Yellow hoodie with 'A Reminder to Keep Going' text on a white background
Keep Going Hoodie Sale price$50.00
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Made in the USA

Locally sourced, pressed in house—pride in every seam.

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Comfort Guaranteed

Soft, breathable, and built for daily wear—no scratchy surprises.

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Artist-Driven

Created by those who’ve lived through the mental storms.

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Small Batch Drops

Each order is made just for you. No overstock. Just focused, limited releases.

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Why We Exist
This brand was built by people who’ve been through it. We’re here to help others climb out of dark places through art, movement, and real connection. If we can make someone feel less alone—or strong enough to keep going—then we’ve done our job.
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Artist Driven
Every design comes from real dirt-under-the-nails creators. These aren’t just graphics—they’re reflections of lived struggle. Our artists fight their own mental and physical battles and turn all of it into honest, expressive work you can wear.
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Comfort First
All our gear has to pass the wear test—if it’s not comfortable enough for us to live in, we don’t sell it. Got something in mind? Reach out. We’re always available for input and ideas on what our community would like. See the Contact Us page.
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Small Batch Ethics
We make things in tight, intentional runs to keep our gear out of landfills. Our apparel is made in-house, not farmed out to some faceless factory. Thank you for giving us the time to provide you with a quality product.
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