Yellow hoodie with 'A Reminder to Keep Going' text on a skateboard

Yellow sweatshirt with text on a tree against a blue sky

Yellow hoodie with 'A Reminder to Keep Going' text on a white background

Beige hoodie with 'A Reminder to Keep Going' text on a white background

White hoodie with 'A Reminder to Keep Going' text on a white background

The BAD Project

Keep Going Hoodie

$50.00

Keep Going Hoodie

Built for the days when life tries to knock you down and you need that extra reminder to push through. The Keep Going Hoodie is more than just comfort—it’s a daily mantra stitched into your fit. Heavy enough to handle crisp mornings, soft enough for late-night resets, and bold enough to carry a message that matters.

Spacious front pocket to stash your journal, headphones, or whatever helps you keep moving

Every hoodie comes with our signature “Keep Going” reminder—because no matter the storm, you’re not done yet.

So this is your reminder: Be thankful for the small things. Be honest, be bold, and keep going down the path toward bettering yourself and the world around you.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Hoodie Sizing Chart 2

Color shades may vary slightly.

Keep Going Hoodie

$50.00

Made in the USA

Locally sourced, pressed in house—pride in every seam.

Comfort Guaranteed

Soft, breathable, and built for daily wear—no scratchy surprises.

Artist-Driven

Created by those who’ve lived through the mental storms.

Small Batch Drops

Each order is made just for you. No overstock. Just focused, limited releases.

Order With Confidence

Build The Fit. We’ll Cover The Shipping.

Add the extra piece, finish the order, and keep checkout simple. Free shipping unlocks automatically when your cart hits $100.

Shipping

Free On Orders Over $100

No code needed. Once your cart reaches $100, free shipping applies automatically at checkout.

Returns

Easy If The Fit Is Off

Wrong size or not what you expected? The return policy keeps the next step clear and simple.

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Why We Exist

The B.A.D. Project was built from real life, not a marketing idea. We know what it feels like to be stuck in your head and trying to find a way forward. This brand exists to remind people that one action can break the cycle. Movement, art, conversation, and community can help someone keep going when they need it most.

Artist Driven

Our designs are not just graphics thrown on a shirt. They come from people, stories, hard seasons, and the work it takes to grow through them. Every drop is meant to carry meaning. If you wear it, it should feel like part of something bigger than clothing.

Comfort First

We want our gear to be something you actually reach for. If it does not feel good enough to wear all day, we do not want to put it out. We care about the fit, the feel, and the little details because this is not just merch to us. It represents the movement.

Small Batch Ethics

We release products in smaller, intentional runs instead of flooding the world with stuff that has no purpose. Each drop is part of the story, and when it is gone, that chapter closes. We would rather take our time and make something with meaning than rush out more for the sake of more.

THE BEST ACTION IS DISTRACTION