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Beige t-shirt with text 'A Reminder to Keep Going' on the back and a butterfly design on the front, on a white background.
Beige t-shirt with 'A Reminder to Keep Going' text design on a white background
Beige t-shirt with a white butterfly logo on a white background
Yellow t-shirt with 'A Reminder to Keep Going' text on a white background
Yellow t-shirt with a white butterfly design on a white background
Yellow t-shirt with text 'A Reminder to Keep Going' on the front and a butterfly design on the back.
Light blue t-shirt with 'A Reminder to Keep Going' text on a white background
Light blue t-shirt with a white butterfly logo on a white background
Light blue t-shirt with text 'A Reminder to Keep Going' on the front and a butterfly design on the back.
Pink t-shirt with text and logo on front and back
Pink t-shirt with a white butterfly design on a white background
Pink t-shirt with 'A Reminder to Keep Going' text on a white background
The BAD Project

Keep going Tee

Sale price$30.00

The Keep Going t-shirt is built for comfort, durability, and motivation you can wear. Made from 100% cotton with a classic unisex fit, it holds its shape, sits just right, and pairs perfectly with everything from gym gear to streetwear.

With its bold printed design, this tee is more than just apparel—it’s your daily push to keep moving forward. Soft, breathable, and built to last, it’s ready for wherever the day takes you.

Details that Matter:

100% cotton for comfort and durability (heather blends contain polyester)

Mid-weight fabric (5.0–5.3 oz/yd²) for structure and longevity

Double-stitched sleeves and hem for extra strength

Classic unisex fit that works for every body

When life gets tough, wear the reminder that you’re tougher. Keep going.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

T-shirt Sizing Chart 1 

Color:Gold
Size:
Yellow t-shirt with a white butterfly design on a white background
Keep going Tee Sale price$30.00
Why It Feels Different

More Than Another Piece Of Clothing

Pressed In House Icon

Pressed In House

Every piece is handled with care, finished with purpose, and made to represent the message behind B.A.D.

Daily Comfort Icon

Daily Comfort

Soft, easy to wear, and built for the days you are moving, working, training, or just getting through it.

Purpose Driven Icon

Purpose Driven

B.A.D. is built around pushing through the hard days and turning struggle into something you can stand behind.

Small Batch Drops Icon

Small Batch Drops

We keep releases focused instead of flooding the store, so each drop feels intentional and worth grabbing.

Built for comfort. Backed by purpose. Made to be worn again and again.

Free Shipping Unlocks At $100
Order With Confidence

Build The Fit. We’ll Cover The Shipping.

Add the extra piece, finish the order, and keep checkout simple. Free shipping unlocks automatically when your cart hits $100.

Shipping

Free On Orders Over $100

No code needed. Once your cart reaches $100, free shipping applies automatically at checkout.

Returns

Easy If The Fit Is Off

Wrong size or not what you expected? The return policy keeps the next step clear and simple.

Shop it. Try it on. Keep what feels right.
View Return Policy

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Why We Exist Icon
Why We Exist
The B.A.D. Project was built from real life, not a marketing idea. We know what it feels like to be stuck in your head and trying to find a way forward. This brand exists to remind people that one action can break the cycle. Movement, art, conversation, and community can help someone keep going when they need it most.
Artist Driven Icon
Artist Driven
Our designs are not just graphics thrown on a shirt. They come from people, stories, hard seasons, and the work it takes to grow through them. Every drop is meant to carry meaning. If you wear it, it should feel like part of something bigger than clothing.
Comfort First Icon
Comfort First
We want our gear to be something you actually reach for. If it does not feel good enough to wear all day, we do not want to put it out. We care about the fit, the feel, and the little details because this is not just merch to us. It represents the movement.
Small Batch Icon
Small Batch Ethics
We release products in smaller, intentional runs instead of flooding the world with stuff that has no purpose. Each drop is part of the story, and when it is gone, that chapter closes. We would rather take our time and make something with meaning than rush out more for the sake of more.
THE BEST ACTION IS DISTRACTION
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