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THE BEST ACTION IS DISTRACTION
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Get exclusive updates on new drops, podcast episodes, and community events. Subscribers also receive giveaways, early access to limited merch, and quick reminders to keep going.
Beige t-shirt with text 'A Reminder to Keep Going' on the back and a butterfly design on the front, on a white background.
Beige t-shirt with 'A Reminder to Keep Going' text design on a white background
Beige t-shirt with a white butterfly logo on a white background
Yellow t-shirt with 'A Reminder to Keep Going' text on a white background
Yellow t-shirt with a white butterfly design on a white background
Yellow t-shirt with text 'A Reminder to Keep Going' on the front and a butterfly design on the back.
Light blue t-shirt with 'A Reminder to Keep Going' text on a white background
Light blue t-shirt with a white butterfly logo on a white background
Light blue t-shirt with text 'A Reminder to Keep Going' on the front and a butterfly design on the back.
Pink t-shirt with text and logo on front and back
Pink t-shirt with a white butterfly design on a white background
Pink t-shirt with 'A Reminder to Keep Going' text on a white background
The BAD Project

Keep going Tee

Sale price$30.00

The Keep Going t-shirt is built for comfort, durability, and motivation you can wear. Made from 100% cotton with a classic unisex fit, it holds its shape, sits just right, and pairs perfectly with everything from gym gear to streetwear.

With its bold printed design, this tee is more than just apparel—it’s your daily push to keep moving forward. Soft, breathable, and built to last, it’s ready for wherever the day takes you.

Details that Matter:

100% cotton for comfort and durability (heather blends contain polyester)

Mid-weight fabric (5.0–5.3 oz/yd²) for structure and longevity

Double-stitched sleeves and hem for extra strength

Classic unisex fit that works for every body

When life gets tough, wear the reminder that you’re tougher. Keep going.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

T-shirt Sizing Chart 1 

Color:Gold
Size:
Yellow t-shirt with a white butterfly design on a white background
Keep going Tee Sale price$30.00
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Made in the USA

Locally sourced, pressed in house—pride in every seam.

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Comfort Guaranteed

Soft, breathable, and built for daily wear—no scratchy surprises.

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Artist-Driven

Created by those who’ve lived through the mental storms.

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Small Batch Drops

We make as you order. No overstock. Just focused, limited releases.

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Need a Reset?

The Reset Room is where we share what’s helping us stay on track—workouts, meditations, nutrition guides, mental resets, book recommendations, life philosophies, and behind-the-scenes updates from the B.A.D. team.

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Why We Exist
This brand was built by people who’ve been through it. We’re here to help others climb out of dark places through art, movement, and real connection. If we can make someone feel less alone—or strong enough to keep going—then we’ve done our job.
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Artist Driven
Every design comes from real dirt-under-the-nails creators. These aren’t just graphics—they’re reflections of lived struggle. Our artists fight their own mental and physical battles and turn all of it into honest, expressive work you can wear.
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Comfort First
All our gear has to pass the wear test—if it’s not comfortable enough for us to live in, we don’t sell it. Got something in mind? Reach out. We’re always available for input and ideas on what our community would like. See the Contact Us page.
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Small Batch Ethics
We make things in tight, intentional runs to keep our gear out of landfills. Our apparel is made in-house, not farmed out to some faceless factory. Thank you for giving us the time to provide you with a quality product.
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