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THE BEST ACTION IS DISTRACTION
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Get exclusive updates on new drops, podcast episodes, and community events. Subscribers also receive giveaways, early access to limited merch, and quick reminders to keep going.
The BAD Project: Starter Pack
The BAD Project: Starter Pack
The BAD Project: Starter Pack
The BAD Project: Starter Pack
The BAD Project: Starter Pack
The BAD Project: Starter Pack
Red notebook with a butterfly design and text space, accompanied by a pen on a white background.
Open notebook with a pen on a white background
Keep Going Sticker by The BAD Project, motivational decal
Close-up of black and white Keep Going motivational sticker
The BAD Project

The BAD Project: Starter Pack

Sale price$50.00

The B.A.D. Starter Pack

Start strong with The B.A.D. Starter Pack a thoughtfully curated bundle designed to help you build momentum, focus your mindset, and take action from day one. Whether you’re beginning a personal reset or reinforcing daily habits, this pack gives you practical tools that support intention and follow-through.

What’s Included

T-Shirt

Choose from black or green, featuring The B.A.D. Project’s bold white logo. A clean, pocket-size print on the front keeps it subtle, while the full-back graphic makes a confident statement. Designed for everyday wear and built to last.

Engraved Notebook

Available in red or green, each notebook is personalized with your custom engraved lettering underneath. Add a name, phrase, or reminder that reflects your purpose because progress starts with clarity and commitment.

Micron Pen

Because intention means action. The included micron pen ensures you’re ready to write, plan, sketch, or reflect the moment inspiration hits.

Keep Going Sticker

A simple but powerful reminder. Place it where you’ll see it daily on your notebook, water bottle, laptop, or wall for consistent motivation when you need it most.

Designed for Momentum

Packaged and ready to go, The B.A.D. Starter Pack is more than a bundle it’s a foundation. Each item is chosen to support focus, accountability, and forward motion, aligning with the mindset and mission of The B.A.D. Project.

If you’re ready to stop waiting and start building, this is where it begins.

BAD Project Short Sleeve (Size):
BAD Project Short Sleeve (Color):
Customized BAD Operation Journal (Color):
The BAD Project: Starter Pack
The BAD Project: Starter Pack Sale price$50.00

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Need a Reset?

The Reset Room is where we share what’s helping us stay on track—workouts, meditations, nutrition guides, mental resets, book recommendations, life philosophies, and behind-the-scenes updates from the B.A.D. team.

Enter the Reset Room
Why We Exist Icon
Why We Exist
This brand was built by people who’ve been through it. We’re here to help others climb out of dark places through art, movement, and real connection. If we can make someone feel less alone—or strong enough to keep going—then we’ve done our job.
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Artist Driven
Every design comes from real dirt-under-the-nails creators. These aren’t just graphics—they’re reflections of lived struggle. Our artists fight their own mental and physical battles and turn all of it into honest, expressive work you can wear.
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Comfort First
All our gear has to pass the wear test—if it’s not comfortable enough for us to live in, we don’t sell it. Got something in mind? Reach out. We’re always available for input and ideas on what our community would like. See the Contact Us page.
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Small Batch Ethics
We make things in tight, intentional runs to keep our gear out of landfills. Our apparel is made in-house, not farmed out to some faceless factory. Thank you for giving us the time to provide you with a quality product.
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